Though it was originally designed with blog sites in mind, it has become the top web-content management software for non-blogging websites. It originally launched back in 2003 when blogging was first starting to take off. WordPress has been soaring in popularity primarily as a small business CMS (Content Management System) over the last 20 years. Let’s start by explaining a bit more about the internet’s most popular site builder – and the leading reasons why using WordPress is beneficial for SMBs. The good news is there are many WordPress capabilities that the masses can use.
While this is true to an extent, creating a professional-looking WordPress site that is both operational and well-designed requires an expert touch. WordPress positions itself in the market as a platform that anyone can build a website with. Now, as a small business owner, you might not be a total tech wizard. In fact, currently, nearly 40% of all websites on the internet are powered through this platform! But some business owners have wondered: why use WordPress over another platform – are there any clear benefits? When it comes to building a website from scratch, the majority of businesses turn to WordPress. These days, the vast majority of customers will interact initially with your brand through your website – so you need to make a good impression. Your digital presence is equally as important (if not more) than your physical storefront as a small business.
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